Research: Celebrities and Sustainable Fashion (unfinished)

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I have already looked at the influence on social media influencers on the rise of fast fashion but I also want to research how/if celebrities promote sustainable fashion.

First, I read an article about Jane Fonda's Last Purchase where she said she wasn't going to buy any more clothes in an effort to be more sustainable. This shows that fast fashion has be come something that people are more aware of and, by a celebrity joining the movement, encourages consumers to think more about what they buy.

The Green Carpet Fashion Awards promote and celebrating sustainable fashion. The celebrity

Professor Green was part of a campaign with ecover that raised awareness about the amount of clothes that end up in landfill. It promoted the message that you should 'wash new life into old clothes' instead of throwing them away. This advert was shown on TV so is different to a lot of the other ways that celebrities have promoted slow/sustainable fashion as this had a much larger audience.

On Instagram, Emma Watson has been promoting sustainable fashion brands and talking about fast fashion's effect on the environment. This shows the positive impact that celebrities can have on the fashion industry.

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