Research: Sustainable lines within fast fashion brands

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Recently, some fast fashion brands have attempted to become environmentally friendly by releasing 'sustainable' lines. I have decided to look at the differences in the way these items are made compared to their normal products and also see the differences in price.

In H&M's normal range, you can buy a pair of mom jeans for £19.99 and from their 'Conscious' range, a similar pair costs £24.99. According to the 'Product Sustainability' section on these items, the cheaper, standard range jeans are made from 100% cotton whereas the more expensive pair are 99% cotton and 1% elastane but the cotton in this pair is 'partly recycled'




Another fast fashion brand that has released a few ethical items is Pull&Bear. This range is called 'Join Life' and the products in this range are said to be 'garments that have been produced using better processes and more sustainable raw materials'. In this range, the items were very similarly priced to the other garments that they sell that aren't in the sustainable range. For example, this top costs £5.99 and isn't in the 'Join Life' range whereas this top, that also costs £5.99, is in the sustainable range and it is made of 100% ecologically grown cotton. 




















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