Research: Pebble Magazine

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Pebble Magazine is a free online magazine that gives tips and information on ethical living. They often talk about fast fashion and reducing the impact of the clothes you buy.

In this piece of research, I have read multiple articles, for example 'How to give your wardrobe an ethical makeover' and 'Waste not, wear lots: 6 best ethical denim brands for every shape'  on their website.

From this piece of research, I have been able to see the variety of ethical brands that are available. I have looked at the difference in price between the majority of these brands and other fashion retailers, showing that 'slow fashion' brands are usually inaccessible to a lot of people. This magazine has been a useful piece of research as it has allowed me to see the information that is given about ethical shopping. This should have been a reliable source as any statistics used are given a source however it is biased as it only shows the view that we shouldn't buy fast fashion.

From here, I want to look into the things that would make people buy from these brands over cheaper fast fashion brands and also look into brands that are more reasonably priced than the 'slow fashion' brands but more ethical than fast fashion brands.


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